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Most of us know that the number of prospects who actually succeed in an online mlm
business is far lower that the number of those who fail. That could explain
why many so called experts will try almost every method or every trick in the book to
have you sign up for their programs. Truth is, this kind of
misleading headlines and statements is responsible for a lot of the online marketing
attitude -including exaggeration/hype.
1. No Recruiting Required/We Advertise For You
Mlm programs depend on recruiting people. That's how they work.
If that was the case and no recruiting was involved, then what would they
need you for? If it was that easy everyone would be making money by now, but as you
probably know, it's not the case. And don't think that only stupid people fall for that kind of trick.
Randomizer programs are so guilty of using this statement.
2. Generate Phenomenal Residual Cash Flow
This is a statement that creates a feeling of security to a prospect's mind.
And come to think of it, it's not a lie! It just allows you to think that it
will happen tomorrow, when it really means that you'll be building
your business for another 10 years or so. Internet marketers have such a way with words that it's hard for
you to say
no, and by the time you realize that it's going to take a long time to be in
profit, you have maxed out all your credit cards.
3. Boost Your Sales Through The Roof
This headline gives you the impression that all it takes for you to become
successful and sell on the net is this piece of
information/software/program/e-book that this internet marketer is trying to
sell you. Not a word about the real work involved! It sounds as if your
business will run on auto pilot after you click and sales will start filling your Paypal account the next day. Not a
chance!
4. Flood-in Prospects Automatically
I guess you don't need me to tell you that all you have to do is sit back
and watch your downline grow bigger every day. Prospects will just come rushing through the door
and actually beg you to let them join your opportunity. This headline
hides all the work involved to attract the right prospects for your
business.
5. This Program is New, Hot/You Must Sign Up Now/We Reserved a Top Spot
for you, don't miss it/100 people signed up as gold level in your
organization, don't let another gold member pass you by
So if I wait for several weeks while I do my research, this program won't
work anymore, or I will lose valuable sales, downlines and so on. Please
give me a break! The sense of urgency is a very powerful hypnotic sales
technique that most newbies don't know about, so they fall for it.
6. You are literally guaranteed to be in profit within x number of days.
Oh goody, I will finally be in profit after a month, so what about after
that, how much money will I earn? Will I still be in profit then? They won't tell you that because they cannot guarantee that.
You need to do your own due diligence.
In conclusion, these statements are so powerful that they really play with
your mind without you even knowing it. You have to search deep to find the
truth they're keeping from you. The rule here is : don't believe everything you see, hear or
read because these headlines usually have only one goal. To entice the
prospects to join. If you ask me, they do more damage than good to one's
dreams and hopes.
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Marianthi Iatridou is the owner and webmaster of
http://www.work-at-home-businessoffer.com , a site which offers
legitimate opportunities to work at home.
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