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I've
been teaching people the virtues of linking the right way for a long time in
my book, "Gorilla Website Marketing". However, there are many people out
there that just haven't got it figured out yet. It seems that we are in the
middle of a "linking crisis" and it's time that I did my part in
helping to stop it before it gets out of hand!
Right now, I'm getting about 20 link requests a day from webmasters that
haven't a clue about the right way to link! So I decided to write the "Ten
Commandments of Linking" to cover all the basics for effective linking.
If somebody told you to read this article, you just might be violating one
of them! If you are, don't worry about it, you're not going to go to hell or
anything. But you might just get banned on Google and that's almost worse
than going to hell! Your website's search engine rankings and traffic ALWAYS
go up when you do linking right so study them carefully and figure out if
you're doing anything wrong!
The Commandments
#1)
Thou Shall Always Put Up A Link BEFORE Asking For A Link
Putting up a link to someone before you ask them for a link is proper
linking etiquette and is much more effective than the alternative. If you're
going to ask somebody for a link then don't waste their time unless you've
already linked to them. This shows that you are serious about linking with
their site and haven't just sp@mmed the universe asking for links! And if
you tell somebody that you've linked to them, be sure that you really have.
Otherwise, you've just lost your credibility. By the way, always tell your
prospective link partner exactly how to link to your site. I do this on all
my sites. For an example of how I do this, just go to one of my link info
page here:
http://www.5starshine.com/linkinfo.html
#2)
Thou Shall Not Build Link Farms
I'm seeing this commandment being violated more all the time. Some people
are in such a rush to get links that they try to link to EVERYBODY. They
don't have any type of cohesive theme to their link directories. They are
just a mish mash of totally unrelated websites thrown together - in other
words a "link farm"!
Think about the types of sites you want to link with and build a useful
directory that is complementary to what you are offering. For example, my
website, 5 Star Shine, sells a unique type of car wax that lasts for 5
years. If you look at my Automotive Link Directory on this website, you'll
notice that I have built a nice directory about anything related to cars.
Since I sell a car related product, the people that will find useful
information in my directory are also a great source of potential customers.
I'm building a useful resource and that's why I've been so successful with
this directory. Pick some kind of a niche that is complementary to what you
are offering and build a great themed directory. For example, if you sell
merchandise, you might build a gift directory. That's what I did with my
website, 5 Star Closeouts. Since the people that are in my "gift
directory" on this site are also potential buyers of my closeout
merchandise, it's a great way to build a useful resource AND let potential
customers know about my website. This seems to be working really well.
#3)
Thou Shall Not Hide Thy Link Directory!
This one really makes me want to smite somebody! Some guy will ask you
for a link, but when you go to his home page, you look around for 10 minutes
and can't find a way to get to his link area from there. Most of these
jokers are just trying to be sneaky and not let their customers ever find
the link directory. My general rule is that I require a link to the link
directory be prominently displayed on the home page. If I can't find it in
15 seconds or less, chances are nobody else will and it's of no value to me!
#4)
Thou Shall Have No More Than 50 Links On One page.
Actually, 50 links on one page is really pushing it in my opinion. If you
have more than 50 links on one page, then you are doing something wrong.
Google now ignores most web pages that contain more than about 50 links
because many are just link farms. When I see the 4th Commandment being
broken, it's usually because somebody is trying to have just one page of
links. Of course, they're usually violating the 2nd commandment also because
the site is usually a link farm too! It's very important that your links are
broken up into relevant categories and that each one isn't over 50 links. To
do this properly, you can use a program like Zeus to organize your links
properly. This is the program that I use on all my sites and it's been the
key for my own number one rankings. If you'd like a discount on Zeus, be
sure to get a
Gorilla
Marketing membership.
#5)
Thou Shall Only Ask For a Link When It Makes Sense For Both Websites!
This is a pet peeve of mine actually. I can't stand when some idiot wants
me to add their Thailand hotel website to my 5 Star Shine automotive
directory! I don't know what planet these people come from, but they need to
get a clue! Remember, you need to be building a valuable resource with your
link directory. If you are marketing a hotel in Thailand, then build some
kind of a travel theme into your link directory, or maybe a link directory
of all the things to do in Thailand perhaps. Be creative but always keep
this in mind. Your goal is to build a resource that will attract the kind of
people that would be interested in what you're offering. If you do this
right, your business will pick up dramatically because your link directory
will always be attracting potential customers.
About The Author
Glenn Canady teaches fellow entrepreneurs how to get traffic to their
website with his course
Gorilla Website Marketing.
The Ten Commandments of Linking - Part 2
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