Judy Cullins c 2003 All Rights Reserved
If you are like me, and love your business, you certainly want to
grow it to be as successful as possible. Whatever product or
service you offer, wouldn't you be willing to nurture it through
the number one way to market—the Internet? Especially if you
realized all the benefits?
You want to market Online because…
1. It's less trouble.
You don't have to be a polished presenter to market your product
effectively Online. While speaking to groups in person does give
you instant credibility, it takes a great deal of preparation time
for your talk, your materials, and your wardrobe.
At your computer nobody cares if you're in your jeans and tee
shirt. You don't have to run to the copy shop or printers either.
Your talk translates easily into a short article. It's far easier
to write a how-to article that you can edit several times at your
leisure, and send it immediately by just clicking a button.
2. It's non-threatening to the less brazen promoter.
You don't have to "sell" your product. Over the Internet, you
won't meet sales resistance or rejection face-to-face. Even if you
are good in public situations and can present yourself clearly and
confidently, it's far easier to pitch yourself through the printed
word.
People Online are ready customers when they find you. As your
target market, they want information, and appreciate the instant
delivery of your product as well as the ease of ordering it
Online.
3. It's so convenient.
You don't have to schlep your product around with you. You don't
have to keep track of inventory. You don't have to travel or find
convenient parking. When you sell eProducts such as eBooks or
eSpecial reports you don't have to wrap, stamp, or mail them.
4. It's less time investment.
Online marketing saves you time because you can do it all from one
location.
Attending meetings or giving presentations take prep, driving in
traffic, and several hours out of your day. You may not make a
sale for months. At your computer, your messages shoot out to
thousands instantly, allowing you to make sales every day, and you
haven't even had to put on panty hose!
5. It's much less money.
You can start your business with little capital. Most Online
business locations are at home. Web sites have become our virtual
office. Compare the costs to maintaining an office to maintaining
your site. Instead of thousands of dollars a month, it's only
hundreds. You can hire a virtual computer assistant from a local
tech or high school for a reasonable fee, that more than pays for
your increased sales.
6. It's vast with endless possibilities.
While you may not be a millionaire right away, it's probable, that
in time, you could be one. The World-Wide Web awaits your unique
creation and creativity. People are ready to buy every day. Even
with a modest time investment such as 3-6 hours a week, you'll
reap vast rewards.
7. It's supportive of the entrepreneur.
You can exchange information, ideas and find mentors and other
qualified professionals to assist you in your Online adventure.
People are so friendly Online.
8. It' a grand adventure.
You meet wonderful people from all over the world, who want to
know you, and even buy from you.
Just remember, like a garden, a new Online business venture takes
time to be planted, watered, and nourished, weeded and ultimately
harvested. Don't give up too soon. Keep your patience going, and
enjoy the process.
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Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Online"
www.bookcoaching.com/products.shtml
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