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Promotional Exchanges:
Cross promoting is a powerful technique used by many
Internet marketers to increase the exposure of their
products, services or publications. You simply decide what
type of promotional exchange you would be interested in and
contact fellow marketers to discuss an exchange.
The most effective technique used in cross promotions is
recommendations. By providing each other with a personal
recommendation you can increase your response rates
tremendously.
Here are some popular cross promoting techniques you can use
to boost your business:
· Ezine Ad Swaps
· Subscription Exchanges
· Ezine Column Swaps
· Byline Exchanges
· Signature Exchanges
· Ebook Exchanges
· Private Web Rings
· Ride Alongs
· Upsells
· Free Bonuses
· Forum and List Moderation
4. Miscellaneous Promotions
Promoting your website offline is an often overlooked way to
increase your traffic. Your web address should appear on all
of the following:
· Business cards
· Letterhead
· Envelopes
· Receipts
· Invoices
· Sales letters
· Brochures
· Flyers
· Post cards
· Fax documents
· T-shirts
· Pens
· Pencils
· Mouse Pads
· Phone book listing
· Voice mail message
· Newspaper/magazine ads
· Vehicle
Below, are several resources to assist you:
IDit Plates - Put your web address on your vehicle.
http://www.iditplates.net/new/2711/index.html
Magnetic Signs - Full size magnetic signs for your vehicle.
http://www.magneticsigns.com
Visit iPrint for all of your printing needs.
http://www.iprint.com
Place ads in newspapers, magazines, on the radio, or on TV.
Visit the following websites for a complete list of
resources to assist you:
Gebbie Press
http://www.gebbieinc.com/
NewsDirectory Newspapers
http://www.newsdirectory.com
Newspapers Online
http://www.newspapers.com/
For even more promotional products, PromoCity can add your
logo to any one of over 500,000 items.
http://www.promocity.com
Press Releases:
CanadaOne provides a free interactive press release builder.
http://www.canadaone.com/promote/pressrelease.html
Gebbie Press provides over 10,000 links to print and
electronic media on the Internet.
http://www.canadaone.com/promote/pressrelease.html
Dr. Kevin Nunley will write your press release and send it
to 5,000 media contacts.
http://www.drnunley.com
Automated Press Releases will enable you to send your press
release to over 10,000 media. You write your press release
or they'll write it for you.
http://www.automatedpr.com
Once you've created your promotional web page, open it
within your browser and add it to your favorite places or
bookmark it for easy daily access. Set up a specific day for
your weekly and monthly promotions and perform your
miscellaneous promotions as needed.
Although these promotional strategies are far from complete,
they provide you with a basic overview to get you started.
Once you've implemented your promotional strategy and
continuously work it each day, you'll be amazed with the
results of your efforts. Consistency will be the key to
driving massive traffic to your site.
Copyright © Shelley Lowery 2002.
About the Author:
Shelley Lowery is the author of the highly acclaimed ebook series, Web
Design Mastery -- an in-depth guide to professional web design that is
rapidly becoming known as the "Bible" for professional web design.
http://www.webdesignmastery.com
Part Nine
Internet Business Articles Summary
Article Library
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