| It's not a big secret that 97% of the people who get into network
marketing fail. Most of these people fail not because they have the wrong
MLM company, poor upline support or even crappy prospects.
Most people fail in network marketing because they simply don't have
enough motivation to drive them to do the actions
they need to do in order to succeed.
In short, they don't have a real enough "why". Notice that I said "real"
and not "big" enough. It's important to draw that
distinction here. Big dreams are great as are big goals. In fact, I haven't
met anyone who doesn't have some big fantastic dream floating in his or her
head somewhere.
When you put it in terms of network marketing business, most people want
to be rich, drive a fancy car, live in a 5,000 square foot home and go on
lavish vacations. It's just that very few are willing to actually work for
it. Once they find out it's not as easy as they hoped they give up or worse
yet go on spending money on one get-rich-quick scheme after another.
That's where the big problem in this industry originates: unrealistic or
even fraudulent advertising. It's why the majority of the people on the
outside of this business see network marketing as a scam.
Marketers capitalize on the greed and desire to get rich quick to draw
prospects into their programs. Make big promises, up-sell the potential,
talk about a few (mostly fluke) successes and most of all, make it sound
really easy. But that's not how it works in the real world.
Most people fail in network marketing because they simply don't have
enough motivation to drive them to do the actions they need to do in order
to succeed.
What does all this hype do for the prospect? It causes them to have false
expectations. They expect things to be easy and they expect quick, massive
results. They expect to simply push a button and in return have a never
ending stream of cash coming from their mailbox. Is this realistic? No, of
course not.
And what happens to the prospect that invests money into a
"system" like this only to find out that it doesn't work? They get
frustrated and many if not most quit to move on to something else or even
leave the industry with yet another story of "MLM scams."
How to increase the success of your downline members.
So how can you combat false expectations and increase the success of your downline? Simple: Focus on the importance of training. Like any other
business, network marketing requires certain skills and an underlying understanding
of the basics. Building a profitable network marketing business isn't really
that difficult, but it's simply not possible without those fundamental skills
and actions. Without a solid grip on the importance of selfimprovement you
will never learn something new because you simply don't want to. If you don't
WANT to learn new skills such as building rapport, involving your prospects or
how to develop leadership skills you never will. And you won't have much of a
business either.
The reason for the increase in success from training seems obvious at
first: Good training develops useful skills. But as it turns out that's not the
real secret. Don't get me wrong here, developing skills and using them
effectively is vitally important but there is something deeper that drives this. It's
the inner desire to improve - it's a success attitude. This isn't something you can
buy. You either have it, no matter how strong or weak it is, or you don't.
If you want to build a long term residual income in network marketing
you'll need to take the focus off of magical systems or reliance on others for
success. Systems and support have their place, but as a leader in your
organization, you must help your downline understand that selfimprovement is the key to
success. Plugging into motivational sources and practical training is something
they should do on a daily basis. Success doesn't just fall from the sky; it's something you need to work at.
It's only when we "teach people to fish" that we are able to build
leaders that can work independently and that are equally capable of developing leaders
that are capable of developing leaders. Isn't this the true network marketing
ideal?
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