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Read the last part of the Corey Rudl interview:
Rapid growth and expansion can be
a “good” problem for businesses. How can you handle your
company's growth?
You automate. That is the beauty of the
Internet. It is the first environment where you can truly
automate your entire business. You can even run it from
anywhere in the world -- as long as you have a laptop and a
phone line, you are in business.
I'll never forget the day I was on a beach
in Hawaii, drinking a Corona, when I decided to log on to
the 'Net for a few minutes and check my sales. I discovered
that I had made over $37,000 that day! This could only
happen in today's online age!
When you are first starting out, keep it
simple so that you can get up and running fast, but also
realize that you'll need to automate soon after you start.
We use software to automate most of the daily tasks like
processing orders, managing e-mail, and such. Not only are
the cost savings huge (one piece of software can literally
replace at least one or two employees!), but the real
benefit is that you don’t get caught up working IN your
business instead of ON your business.
If you don’t automate soon, you will find
that the mundane work will become overwhelming and you will
be filling orders and reading e-mail all day long instead of
growing your business. Be careful, because this is a real
trap for so many people.
We teach a ton of ways to easily automate
your business without a lot of work. We've tried a lot of
things, and we show you what works and what doesn't -- and
where to spend your time and money for the biggest growth
and the biggest profits.
Unfortunately, we don’t really have time
to go into this today during this short interview. But
remember that you need to automate so that your business can
run automatically whether you are there or not. It sounds
complicated -- and it was 3 years ago -- but now there are
inexpensive software programs and simple techniques that
allow anyone to do it easily. I go through a lot of this in
the course as it is a fundamental key to success. You need
to automate before you can really grow.
Just as an example, my
CarSecrets.com site practically runs itself. It
automatically takes and fulfils orders, deposits the money
in my bank account, takes care of most of the e-mail by
autoresponding to customers, automatically promotes its
affiliate program, and so on.
It generates hundreds of thousands of
dollars in yearly revenue, yet I have an employee who spends
less than 10 minutes a day running it. I have not looked at
the site myself in over two years and it still generates a
ton of money. That is the kind of business you want.
How do you stay up-to-date on an
industry that is constantly changing?
We have a team of people who are cranked
up on coffee at their desks, testing new ideas every day; we
have to be ahead of the curve. We have to update our
information and products constantly because the Internet
changes so quickly.
The key to really exploiting marketing
techniques is that you have to be using them before they
become popular, because once people know about them, your
audience becomes saturated, and they are not as effective
anymore.
Pop-ups are a perfect example. We were
using pop-ups way back before anyone else -- they were
EXTREMELY profitable back then. As soon as people found out
how great they worked, everyone started using them. Of
course, as soon as every site had them, their effectiveness
fell off quickly. I should say that pop-ups are still a
great tool, but they are 50% less effective than they used
to be.
Our job is to find the hot marketing
techniques before everyone else picks up on them -- and let
our customers know so they can use them and profit.
So, where do you see the Internet taking us in the
future? How much additional business will be conducted on
the 'Net and how important will the Internet be to the
business ventures that our kids will be involved with?
Here's a fact: The Internet is becoming part of our lives more and
more each day. Just about everyone uses e-mail now. If you
want to know the weather, you check the 'Net. You check the
'Net for movie listings in your city, you use it to pay
bills, you can use it to educate yourself on just about any
subject.
Today
there are university classes being held online for people
around the world who cannot get to a classroom. There are
pay-per-view movies that can be delivered to your computer
in DVD quality anytime you want through a broadband
connection. I mean, it might not be too long before we all
say goodbye to the video store!
Nowadays, your sales force can access order and inventory
data from their wireless handheld computers while at a
customer’s location. Your fridge can automatically order
your milk from the local grocery store for delivery when you
are low. (I've actually seen this -- it weighs the area
where the milk goes in your fridge and determines when to
order more.)
The
dot-com days are over, but the Internet has just begun! It
will become more powerful and more useful as time goes on.
It offers an entirely new level of communication and
convenience, which gives home businesses the ability to
compete with large corporations, not to mention the ability
to run a business from anywhere in the world with next to no
overhead or risk.
I
personally know janitors and waiters who are making $100,000
a year now with their Internet businesses, working only a
few hours a day! If they can do it, you can too -- no
excuses!
Any last words?
The
only thing stopping you from making more money is YOU! You
may read this interview and say, “Wow, that sounds great!”
But unless you actually do something and take action -- at
least get your feet wet -- you will stay at the income level
you are at today. Do you think my first site looked great
and worked perfectly? Of course not!
If
you're thinking about starting a small business, just do it!
Get your feet wet, make some mistakes -- once you've started,
you'll never look back! And you don’t have to be a computer
geek to figure it all out, you just need common sense and
the determination to get it done.
And
take the time to educate yourself. Heck, if nothing else, sign up for a copy of our free newsletter at
our site. Of course we save the best stuff for our course,
but we still reveal tons of killer tips in the free
newsletter. We distribute it every two weeks or so. Just go
to
www.marketingtips.com and enter your first name and e-mail
address to receive it. |