If you're like most Web site owners, you're constantly looking for ways to attract quality traffic
without it costing you advertising dollars you can't afford. One major
problem is the continually increasing pay-per-click bids, making it
impossible for the "little guy" to compete.
Are there any alternatives?
Yes! But before you write off any of these ideas, you
need to give them a simple test for 30 to 60 days and see if they don't put
a smile on your face. You'll never know if they'll work or not, or how
successful you'll be, unless you step forward and try.
What we are talking about here are unique
opportunities that are NOT on everyone's top wish list. The reason why is
because of the tremendous focus that most PPC advertisers have on the
biggest PPC engines.
Let's look at some tips for reducing your PPC costs.
Or, if you've never tried the pay-per-click engines, there's no better time
than now for you to give them a try.
1. Pay-per-click that your competitor PROBABLY has not
even tried yet (and you'll be glad they haven't!).
The biggest PPC engines may be best in your books, but
what you really want to do is look for marvelous niche phrases (maybe even
some you don't feel you can afford to bid on right now) working for you at a
fraction of the normal cost. Remember: most people search using the same
terms no matter where they search.
However, there are other PPC engines that provide
excellent opportunities without the steep, nearly incredible bidding wars
that go on in the larger PPC engines.
2. Pay-per-click that is actually 100% under your full
control 24 hours around the clock.
Suppose you could manage your PPC campaigns EXACTLY
according to a predefined round the clock schedule.
Think about it. This would mean you can now *schedule*
your search terms to ONLY be active from 10:00 a.m. until 5:00 p.m. if you
wish. Alternately, you could set up schedules based on seasonal promotions
for special events or holidays.
For example, let's say you have created a group of
terms centered around "Halloween." You could then set the schedule for your
Halloween terms to be active all month from October 1 until October 31.
After October 31, the system would automatically set the Halloween terms to
inactive, but they will remain available in your account for future use.
3. Take advantage of "context targeted" visibility and
exposure.
This means that your listings are sponsored links that
appear within contextually relevant pages instead of random search results.
Think about the potential of people finding your Web site from your ads
placed alongside content from some of the Web's most respected sites such as
CBS Marketwatch.com. The strategies of this system of placement ensure that
consumers ONLY see listings relevant to the content they've already
searched.
Content targeted advertising is projected to become a
$1.4 billion market by 2007. You can get started right now.
4. Simply ideal for pre-testing your ideas for
creating optimized content.
PPC's deliver an excellent idea of the potential for
success with click throughs. It's super easy to test a series of ideas and
then build strategies based on actual click throughs what have worked well
in the testing. And if you can keep the cost down while testing, it's even
better!
5. Tap into over 440 million searches a month.
We are not just talking about mild exposure here. We
are talking about additional exposure through a series of partners too!
These include MetaCrawler, DogPile, CBS Marketwatch, WebCrawler, InfoSpace,
and many others.
6. Money already sitting in your account!
Why not take the 30- to 60-day challenge and see what
the Kanoodle search engine can do to maximize your PPC dollars?
They've even offered to put $10 in your account to get
you started! How can you say "no" to that?
Click on this link to learn about their special offer,
made just to introduce YOU to the wonderful world of the pay-per-click
engines without it costing you two fortunes.
